Alicia Andrews has extensive experience operating in leadership roles in a commercial, marketing or customer experience context. She has worked in the media, digital, passenger ferries and rail sectors.
At Southeastern, she is a member of the executive and leads the Commercial team, which is accountable for retail, revenue, digital services, marketing, customer experience and insight.
At ARL, as a member of the executive team, she transformed the infrastructure and facilities functions delivering significant improvements in SQR performance and led the team that successfully introduced the new class 710 trains to the Overground.
She was Commercial Director at Condor Ferries and she led launch of new ships, the digitalisation of ticket sales and marketing activities.
Earlier in her career, Alicia spent eight years working at Yell Group as part of the senior management team for Yell.com. During this time, she was accountable for the Yell.com site.
In 1995 she was a founder member of the team which created FT.com.
She is graduate in History from the University of London and holds the IoD Diploma in Company Direction.